We believe small business insurance should be fast, upfront and adapt to your work.

Who is Suited?

Suited is a UK-based insurance distributor helping self-employed professionals, tradespeople and small business owners arrange the cover they need, quickly and without unnecessary friction.

We work with a number of established insurance providers to offer a range of business insurance products online and sometimes offline. That means you get access to trusted cover, with the convenience and control of a digital experience.

Suited is a UK-based insurance provider, approved by the Financial Conduct Authority (as an appointed representative of Innovative Risks Labs).

What is different about Suited insurance?

To us, flexibility is important. We believe your insurance should adapt to your work, not the other way around. That means you only pay for the cover you need, when you need it.

Our policies run on a monthly subscription, giving you the freedom to adjust your cover as your business changes. Whether you need to add something, remove it, or make an update, changes take effect straight away without additional charges.

We work out your premium by the minute. So when you make a change, any unused premium is refunded, and your new cover is charged from that point onwards — meaning you never leave money on the table.

How we work

We focus on making insurance easier to understand and simpler to manage.

You can get a quote, purchase cover and make changes online, at a time that suits you. No paperwork, no long phone calls, and no unnecessary delays.

Our platform is designed to give you control — whether that’s adjusting your cover as your business evolves or cancelling when you no longer need it.

We aim to keep things fair and transparent. That means clear and upfront pricing.

What we do (and what we don’t)

Suited arranges insurance on your behalf, but we are not the insurer.

Your policy is provided by one of our insurance partners, and your contract of insurance is with them. If you need to make a claim, it will be handled and assessed by the insurer in line with your policy terms.

Suited provides a non-advisory service. That means we do not make recommendations or advise on the suitability of a policy.

But we’re here to help you understand what you’re buying. We’ll talk things through, explain how the cover works, and answer any questions if something isn’t clear — so you have everything you need to decide what’s right for your business.

When it comes to claims, we will always point you in the right direction and support you through the process, but the insurer is responsible for the outcome of any claim.

What matters to us

We want buying insurance through Suited to feel simple, transparent and quick.

Getting covered should take minutes, not days. Making changes should be straightforward. If you need help, you should get a clear answer without delay.

And if your circumstances change, leaving should be just as easy as joining.