About us

We believe self-employed business insurance should be fast, upfront and stress-free.

Jana Kejvalova, founder of Suited Insure Ltd.
Jana Kejvalova
Founder of Suited

We lived it, so we know it

Having worked as contractors ourselves for ten years, we know how inflexible and frustrating self-employed business insurance can be. So, when we decided to combine our 20 years in insurance with 30 years of technology experience, we knew we could make Suited something exceptional.

Good prices are just the start

We understand that having good prices is not enough; your insurance must also be versatile and tailored to your work. It should be underwritten by great insurers, accessible when you need it, and active for only as long as you need it.

Subscription insurance

At Suited, we created business insurance as a monthly subscription. This gives you the flexibility to subscribe for as long or as short a period as you need without being locked in.

You can easily upgrade or downgrade your policy cover anytime with no extra cost and cancel anytime with no more to pay.

Holiday mode savings

Our unique 'holiday mode' helps you save money and stay insured during periods when you're not working. 

Easy renewals

There’s no dreaded renewal time either; we simply notify you every year that you have a policy with us, and if nothing changes, you can sit back, relax, and let your insurance continue without needing to do anything.

Best prices always

Because we use a subscription model, you will always benefit from the best prices we have at the time. New or old, we treat all our customers equally.

‘Simple and flexible service for what I required. Great communication from start to finish.’

Matthew Allen

‘What a breath of fresh air! Easy to understand insurance for freelancers that is competitively priced.’

Fiona Taylerson

'We recently claimed due to a laptop going missing, was a stressful situation but the Suited team sorted this so efficiently and quickly!'

Michael Ryan

The Contracting Awards 2023, winner, one to watch.
Insurance Times Awards 2023, finalist, challenger of the year.
Insurance Times Awards 2023, finalist, excellence in technology.
National Insurance Awards 2024, shortlisted, commercial lines, specialist broker of the year.
National Insurance Awards 2024, shortlisted, innovative product award.

We are a great match for UK self-employed professionals who provide advice or services in fields such as:

  • Accountancy
  • Business services
  • Consulting
  • Complimentary therapy
  • Design, media and creative
  • Education
  • Engineering consultancy
  • Estate agencies
  • Hair and beauty
  • Marketing, advertising and communications
  • Recruitment and HR
  • Social and family services
  • Technology and IT
  • Many more

And, we can also insure students in these fields.


Currently, we are unable to provide insurance to tradespeople and professionals in certain regulated industries, such as:

  • Legal professionals
  • Medical professionals
  • Architects
  • Financial advisors
  • Chartered surveyors and accountants
  • Construction workers
Who we work with

Our insurers and partners

It is important that our partners' values match those of Suited. This is why we select partners who focus firmly on the customer experience and benefit. We want our insurers and partners to be there for you when life gets tough.

Great American International Insurance (UK) Limited

Great American International Insurance (UK) Limited is part of Great American Insurance Group, whose roots go back to 1872. They are A+ rated by Standard & Poor’s. What that really means is that they have the money to pay your claims.

Great American underwrite our professional indemnity, public liability, electronic equipment covers as well Business Owner Protect.

We at Great American specialise in the provision of quality insurance products and create insurance solutions for schemes and affinity groups in the UK.

We’re a member of Great American Insurance Group, which has over 30 divisions and employs nearly 8,500 people at some 120 offices globally.

We’re proud to offer quality insurance products, superior customer service and a history of financial strength.

John Heaney
Great American International
Insurance (UK) Limited

Man in suit with glasses carrying a cup of coffee.


ARAG UK was founded in 2006 and their vision was simple yet revolutionary “To enable everybody, not just those who can afford it, to assert their legal rights“. 

That's why we incorporate ARAG services to provide further support to our customers when they are faced with legal, tax, PR and other personal problems. Business Legal Protect is a custom-designed business legal expenses cover which comes with several free helplines available to all customers.


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